Pdf an insight into the influence of packaging and. The quality of information is central to its usefulness. Although packaging and presentation of food have potential influence on the consumers choice and. Packaging design as a marketing tool and desire to. Learn 5 ways to make your audience understand your message in 2 seconds or less.
Even after a product is developed and branded, it is important to adopt strategies for other productrelated aspects of the marketing mix. Packaging has a better reach than advertising does, and can set a brand apart from its competitors. Different packaging sizes potentially appeal to consumers with somewhat different involvement. Creatic has 45 custom slides that consist from handmade infographic, chart, process, swot analysis, portfolio, gallery, maps, general information, meet the team, and another things that useful for your presentation. Pharma packaging, also known as the drug packaging, is the packaging processes used for pharmaceutical operations involving production through distribution channels to the end consumer. Packagingis next to grading and branding packaging is essential for offering. This packaging shows great maturity, because the consumer is not bombarded with information that he neither really needs nor wants. Packa ging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and en d use. What is the impact of attractive packaging on impulse. This paper seeks to discuss the need to understand consumer perceptions in order to correctly design product packing and to achieve the desired position in the minds of consumers. In terms of my blog i am still very much in the development stage and gradually investigating packaging options but sense the product will lends itself to something that is less slick than retro so have at least started on that broad track. Perceptual edge common mistakes in data presentation page 2 declining. The role of packaging and presentation format in consumers. Packaging the primary role of packaging is to contain, protect and preserve a product as well as aid in its handling and final presentation.
The influence of package attributes on consumer perception. The protection function can be divided into some classes viz. Chapter one business functions and business processes. Swiss style powerpoint template for your presentation business or personal use, such a creative industry, technology, finance, it, networking, etc. Package layout is important for information presentation. All are intended to provide benefits to retailers andor consumers and, as a result, selling points for marketers. Can also be used to promote other things the manufacturer sells and makes.
Packagingis next to grading and branding packaging is essential for offering goods in safe, and secured position to consumer 4. Flax fibre is an attractive material for a number of reasons. This mapping establishes how data values will be represented visually. Made from hardwood or softwood, wood packaging includes a range of different products, such as crates, boxes, and drums. Such a great information that provide an idea for all types of products packaging in order to have a better choice for shipping the products,and to decide which of these options or types of. Pdf the purpose of this study is to contribute to the existing research in the. Get each group to present their packaging solution using the. Certain presentations are better suited for distribution as a cd to audience. In order to recognize whether something is a form of packaging, consider the different types of packaging. Having a highquality taping machine and a case erector will definitely aid in achieving the very essence of packaging that is to secure the product and to keep its original state or how it was after production. The coca cola company is addressing packaging waste through deisgn, collection, and partnerships. The objective of this study is to determine role of packaging on consumers buying behavior. The wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote and otherwise make the product marketable and keep it clean entrepreneur small.
The kleenex slice of summer boast all of this at once. Not everyone in your audience likes to crunch numbers. Different types of packaging for different types of. Designing and developing a new product involves a number of different stages. Information must be reliable, up to date, independent and trustworthy. The question under discussion is related to consumers buying behaviour towards the attractive packaging. Golden rules for creating a data visualization powerpoint. The remainder of this chapter describes methods of presentation based on diagrams, while the next chapter discusses numerical. Packa ging contains, protects, preserves, transports. In such cases, you can create a cd packaging which can be burned into a cd and distributed.
The fact that the message concerns 1 changing sales through time, 2 a contrast. This is your ultimate quickstart guide to packaging design, from which software to use to knowing about different packaging shapes and styles. Packaging in different serving sizes can extend a product into new target markets or help to overcome cost barriers. The purpose of data presentation is to show the characteristics of a set of data and highlight any important patterns. Based on the data obtained and the analysis, they argued. Additionally, it is intended to assess how packaging and presentation format influence. Sturdy and versatile, wood packaging can be easily reused, typically for about four to five years. Quality production laboratory materials facilities and equipment packaging and labeling. At the same time, it is important to avoid duplication of efforts and minimize the burden of data collection on frontline staff, so that data are generated with minimal disruption of the delivery of care. Find inspiration for data visualization on slideshare. But these days we are using paper products, glass products, metal products and plastic products for packaging. Product packaging is what most people think of when they think of packaging. It is critical in retail sales, where the right packaging design can attract the consumers eye and make the product stand out next to a rack of the competitors product.
The importance of packaging promotional products blog. Stick down your packaging with the graphics pictures and wordsdesign workfacing up. The research intends to examine if attractive packaging can attract buyer s attention compared to not so attractive packs. The research not only targets the issue but can lead to understand and addon to the best practice available in the retail industry. Given below are the steps to package your presentation for cd.
This is interesting information that certainly deserves a response. Pdf development of packaging appearance element design of. Packaging presentation in powerpoint 2010 tutorialspoint. Raw material and packaging can be ordered as needed inventory levels can be kept low, saving money 33. The perception created of a brand from packaging can set products apart from the competition and defines products. Abstract packaging performs a central role as a medium in the marketing mix, in specifying the character of new products, in promotional campaigns, as a pricing pattern, and as a tool to create shelf impact. Packagin g is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. In order to analyze the data from different points of view and to make. The most fascinating concept of marketing is to discover the understanding of the reasoning of buyers. In order to turn data into actionable insights it is vital that we present data in a way people can easily understand. If you are looking for inspiration when creating a powerpoint presentation, slideshare is a vast repository with a host of useful ideas and designs, especially in the field of data visualization.
Introduction packaging is a process of covering, wrapping of goods into a package. Needs information from various functional areas production plans based on information about product sales actual and projected that comes from marketing and sales with accurate data about required production levels. The research took place during november 2014 in the eye tracking laboratory at mendel. Different attractive packaging consumer behaviour retail. It consists of words, letters or numbers which may be vocalized or pronounced. If you created a graph that displayed overall yeartodate revenue compared to plan, this message would be lost. If the packaging is attractive and the product is marked with the price, then there is a perception among the consumers that the product is of a higher quality. Flax has high content of polyunsaturated fats, which are beneficial for health. But such knowledge is imperative in designing the marketing program to enhance sale and market share. Keywords food products, food packaging, purchasing, consumer behaviour, market segmentation paper type research paper introduction food products brands use a range of packaging attributes, combining colors, designs, shapes, symbols, and messages nancarrow et al.
The purpose of this research is to examine the essential factors, which are driving the success of a. Drug evidence drug evidence packaging needs to accommodate. Use packaging to create the consumers perception of the brand. The first, based on designers opinions, to determine the key graphic variables in the design of packaging. The packaging refers to all those activities related to designing, evaluating and producing the container for a product. Packaging as integral part of the product, which contains and protects the product during its life cycle, as well as all elements intended for its use, consumption or joint storage. The packaging of pharma products provides containment, drug safety, identity convenience of. Consumer perceptions of product packaging emerald insight. Packag ing also refers to the process of designing, evaluating, and produc ing pack ag es. Packaging solutions industrial and consumer goods multivac. Pdf the appearance of a product influences consumer product choice in several ways. This communication is achieved through the use of a systematic mapping between graphic marks and data values in the creation of the visualization. Designing your first item of packaging can seem like a daunting endeavour, but taking your 2d designs into 3d territory neednt be scary.
Different drugs have different possible health hazards to personnel handling exhibits. Simply, the boxlike container, wherein the product is stored to protect it from any physical damage and at the same time attracting the customer through its appeal is called as packaging. Packaging will only vary in every industry depending on how the product will be marketed. An insight into the influence of packaging and presentation. It promotes and reinforces the purchase decision not only at the point of purchase, but also every time the product is used. Read this article to learn about the need, objectives, functions, advantages and disadvantages of packaging of products.
Refers to information already available as a result of previous research by the firm or other organizations, ex. Used across a wide range of industries and applications, packaging is available in many different materials to suit specific needs keeping pharmaceuticals sterile, ensuring consumer products are shipped safely, and allowing for the safe transport of hazardous materials, to name just a few. Although packaging and presentation of food have potential influence on the consumers choice and purchase, packaging colour and design are the most attractive factors during the purchase process. Find out more about our sustainable packaging goals today. Pdf using packaging and presentation format to appeal to consumers and to communicate product. Different industries will definitely use different types of packaging but the objective will. It involves producing images that communicate relationships among the represented data to viewers of the images. One rather recent development in packaging is the labeling of the product with the company name and contents information. An informed consumer acquires knowledge on food from different available. Branding and packaging final ppt authorstream presentation.
Proper packaging and labelling not only makes the final product look attractive but also save a huge amount of money by saving the product from wrong handling the export process. Attractive, strong packaging designs not only help to protect the products from breakage and damages but they are also helpful in grabbing the attention of the end consumer. Areas of interest of the most attractive milk package overall. Multiple forms owders, sticky tar, residues, plant. The importance of attractive packaging parekhplast india. Agree entirely that packaging is very important both functionally and in terms of image. Common mistakes in data presentation perceptual edge. Task 1 find a small piece of packaging that will fit on the next sheet. One of the major functions of packaging is to provide for the ravages of time and environment for the natural and manufactured products. Slideshare allows users to upload slide files including ppt, pdf and keynote format these files can be viewed on any device and shared with. This type of packaging is often utilized for food and beverage, shipping, and transportation applications. The line as a whole feels connected, but theyre just different enough that you can get the gist when a product is different than the next. Each candy is a different color, and each bag uses the color of the candy on its sides and in the graphics.
Application of 4a is also a major task for the major companies in this area. This can either be done numerically, or by using diagrams. We see new packaging materials replacing traditional ones uncommon shapes, attractive look and other new features. They usually try to present new production, based on. Rural market has an untapped potential like rain but it is different from the urban market so it requires the different marketing strategies and marketer. Image, packaging material, font style, design of wrapper, printed information and innovation is. When you present numbers on your slides, you can expect two types of reactions from your audience. Data visualization is the graphic representation of data. Research design including methods or critical approach. A products package can be the selling point for many consumers, by delivering a sense of quality while also reflecting the products brand image. A professional designer appreciates something that is attractive, surprising, new, simple and devoid of useless information. Pdf an insight into the influence of packaging and presentation.
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